ABOUT RxC:
What We Do
Our clients range from individual writers and scientists to large universities and corporations. Some of our recent projects include:
Maggie Hill (20th Century Fox/Imagine)
Working with "Maggie Hill" creator Ian Biederman and director Stephen Hopkins, RxCreative provided script development assistance, on-site and web-based pre-production technical consulting, on-set advising, on-camera surgical and OR personnel, and actor training for this 2009 pilot about a cardiac surgeon with schizophrenia.
Children's Hospital Boston
Developed a series of videos for the Department of Surgery, using parent testimonials and patient stories to inform and reassure parents about common surgical procedures.
University of Washington/Harborview Medical Center Burn Center
Tasked with creating a simple video presentation to train junior residents and referring physicians, we created a multi-chapter script leading the inexperienced burn physician through the essentials of care at the definitive burn treatment center for over 20% of the landmass of the United States.
The University of Chicago Pritzker School of Medicine
Admissions DVD
We were hired to write, direct, and produce a one-hour interactive DVD for the Office of Admissions, to be sent to all applicants invited to interview. Tasked with creating a dynamic message that would make the medical school stand out from its competition, we created a series of short sequences showcasing different aspects of the school, combining interviews with the students and faculty with tours and exposition by a senior medical student acting as host. We are continuing to assist the client in developing web-based video content and in designing assessment tools to measure the effect of the video on applicant decision-making.
Pre-clinical and clinical training videos
Developed narrative videos to introduce first year medical students to the school and third-year medical students to their clinical rotations. Rather than the traditional didactic presentation, we chose to develop characters and tell a story that would inform, taking the viewers on a journey through medical school.
The Senior Spectacular
Each year the fourth-year students at the University of Chicago Pritzker School of Medicine write and produce a show lampooning their medical school experience. We were brought in to oversee production of over 20 separate video sequences to act as interludes between live action scenes. Calling on a number of genres, from action film to comedy, gangster film to western, we created over 45 minutes of video to augment and showcase the talent of the class.
University of Chicago Comer Children's Hospital
Childhood asthma is endemic in the neighborhoods served by the University of Chicago Comer Children's Hospital. We were brought in to help create a compelling, small-budget education video for kids, letting them know that asthma can be well-controlled and that they can lead normal lives. The result, a short film called "Waiting to Exhale," is a mock newscast anchored by local drama students, interviewing peers with asthma about their experience. The film provides a kids-eye view of the disease, by and for children, and so uniquely able to reach them on a level they understand. Winner of the Dartmouth Clinical Microsystems Film Festival.
Operating Theatre, Chicago, Illinois
Sensing a need for a new way to teach empathy in end-of-life care to medical students, we created a traveling production of Michael Cristofer's Pulitzer- and Tony-award winning play, "The Shadow Box." Dealing with the lives of three terminally ill patients and their families, the play provides an ideal framework on which to base discussions of how to relate to patients with terminal disease. Using a cast composed almost entirely of medical students, the play was presented for medical schools in Illinois and Massachusetts, and was a keynote presentation at the annual conference of the American Society for Bioethics and the Humanities. We also developed a post-show audience participation module to facilitation discussion about end-of-life issues.
Alternative Energy Options White Paper
A resort in Massachusetts is seeking to become fully energy independent. We reviewed the original physics literature on several alternative energy sources and created an objective, referenced, plain-language summary document explaining the risks and benefits of multiple approaches to energy storage.